208626
9780030352713
Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications
by Shimp, Terence A.
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- Condition: New
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- Ships From: STERLING HEIGHTS, MI
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- Condition: Very Good
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Product details
- ISBN-13: 9780030352713
- ISBN: 0030352711
- Edition: 6
- Publication Date: 2002
- Publisher: Thomson Learning
AUTHOR
SUMMARY
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.Shimp, Terence A. is the author of 'Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications', published 2002 under ISBN 9780030352713 and ISBN 0030352711.
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