45068547

9780324434224

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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  • ISBN-13: 9780324434224
  • ISBN: 0324434227
  • Edition: Custom
  • Publication Date: 2006
  • Publisher: Thomson Wardsworth

AUTHOR

Terence A. Shimp

SUMMARY

Terence A. Shimp is the author of 'Advertising, Promotion, and Other Aspects of Integrated Marketing Communications', published 2006 under ISBN 9780324434224 and ISBN 0324434227.

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