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9781111580216

Advertising Promotion and Other Aspects of Integrated Marketing Communications
Advertising Promotion and Other Aspects of Integrated Marketing Communications
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  • ISBN-13: 9781111580216
  • ISBN: 1111580219
  • Edition: 9
  • Publication Date: 2013
  • Publisher: South-Western College Pub

AUTHOR

Terence A. Shimp, J. Craig Andrews

SUMMARY

Terence A. Shimp is the author of 'Advertising Promotion and Other Aspects of Integrated Marketing Communications', published 2013 under ISBN 9781111580216 and ISBN 1111580219.

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