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9780324321432

Advertising, Promotion, And Other Aspects of Integrated Marketing Communications

Advertising, Promotion, And Other Aspects of Integrated Marketing Communications
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  • ISBN-13: 9780324321432
  • ISBN: 0324321430
  • Edition: 7
  • Publication Date: 2006
  • Publisher: Thomson Learning

AUTHOR

Shimp, Terence A.

SUMMARY

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.Shimp, Terence A. is the author of 'Advertising, Promotion, And Other Aspects of Integrated Marketing Communications ', published 2006 under ISBN 9780324321432 and ISBN 0324321430.

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