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9780765613103

Advertising Media Planning A Brand Management Approach

Advertising Media Planning A Brand Management Approach
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Product details

  • ISBN-13: 9780765613103
  • ISBN: 0765613107
  • Publisher: Sharpe Incorporated, M. E.

AUTHOR

Kelley, Larry D., Jugenheimer, Donald W.

SUMMARY

This book offers guidance for those who practice media planning on a daily basis as well as those who must ultimately approve those strategic media decisions. Written in a common-sense style and full of current brand examples, the book is a must-read for all who will be involved in the media decision process that impacts advertising effectiveness.Kelley, Larry D. is the author of 'Advertising Media Planning A Brand Management Approach' with ISBN 9780765613103 and ISBN 0765613107.

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