Advertising Media Planning : A Brand Management Approach

Advertising Media Planning : A Brand Management Approach
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  • ISBN-13: 9780765640895
  • ISBN: 0765640899
  • Edition: 4
  • Publication Date: 2015
  • Publisher: Sharpe Incorporated, M. E.


Kelley, Larry D., Sheehan, Kim Bartel, Jugenheimer, Donald W.


Kelley, Larry D. is the author of 'Advertising Media Planning : A Brand Management Approach', published 2015 under ISBN 9780765640895 and ISBN 0765640899.

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