6121590

9780765620330

Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
$7.26
$3.95 Shipping
List Price
$39.95
Discount
81% Off
You Save
$32.69

  • Condition: New
  • Provider: GreatBookPrices2 Contact
  • Provider Rating:
    62%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Please allow 4-14 business days for Media Mail delivery. Brand New, Perfect Condition, 100% Money Back Guarantee, Over 1,000,000 customers served

   30-day money back guarantee
$0.01
$3.95 Shipping
List Price
$39.95
Discount
99% Off
You Save
$39.94

  • Condition: Very Good
  • Provider: BETTERWORLDBOOKSWEST Contact
  • Provider Rating:
    83%
  • Ships From: Mishawaka, IN
  • Shipping: Standard, Expedited
  • Comments: Ships from Reno, NV. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780765620330
  • ISBN: 0765620332
  • Edition: 2
  • Publisher: Sharpe, M.e., Inc.

AUTHOR

SUMMARY

The planning and plcement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Kelley, Larry D. is the author of 'Advertising Media Planning: A Brand Management Approach' with ISBN 9780765620330 and ISBN 0765620332.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.