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9780393731590

Advertising: Concept and Copy (Second Edition)

Advertising: Concept and Copy (Second Edition)
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  • ISBN-13: 9780393731590
  • ISBN: 0393731596
  • Edition: Second Edition
  • Publication Date: 2006
  • Publisher: W. W. Norton & Company

AUTHOR

George Felton

SUMMARY

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.George Felton is the author of 'Advertising: Concept and Copy (Second Edition)', published 2006 under ISBN 9780393731590 and ISBN 0393731596.

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