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9780324271904

Advertising Campaign Strategy A Guide to Marketing Communication Plans

Advertising Campaign Strategy A Guide to Marketing Communication Plans
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  • ISBN-13: 9780324271904
  • ISBN: 0324271905
  • Edition: 3
  • Publication Date: 2003
  • Publisher: Cengage South-Western

AUTHOR

Parente, Donald

SUMMARY

This work not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process.Parente, Donald is the author of 'Advertising Campaign Strategy A Guide to Marketing Communication Plans', published 2003 under ISBN 9780324271904 and ISBN 0324271905.

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