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9781887229180

Advertising And The Business Of Brands: 21st Century Edition

Advertising And The Business Of Brands: 21st Century Edition
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  • ISBN-13: 9781887229180
  • ISBN: 1887229183
  • Edition: 2
  • Publication Date: 2004
  • Publisher: Copy Workshop

AUTHOR

Bruce H. H. Bendinger, Beth Barnes, Jim Avery, Dennis Ganahl, Dennis Altman

SUMMARY

An introduction to careers and concepts in advertising and marketing. This book will introduce you to advertising the part you see- and the part you don't see - The Business of Brands.Bruce H. H. Bendinger is the author of 'Advertising And The Business Of Brands: 21st Century Edition', published 2004 under ISBN 9781887229180 and ISBN 1887229183.

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