Advertising And The Business Of Brands: 21st Century Edition

Advertising And The Business Of Brands: 21st Century Edition
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  • Comments: Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

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  • ISBN-13: 9781887229180
  • ISBN: 1887229183
  • Edition: 2
  • Publication Date: 2004
  • Publisher: Copy Workshop


Bruce H. H. Bendinger, Beth Barnes, Jim Avery, Dennis Ganahl, Dennis Altman


An introduction to careers and concepts in advertising and marketing. This book will introduce you to advertising the part you see- and the part you don't see - The Business of Brands.Bruce H. H. Bendinger is the author of 'Advertising And The Business Of Brands: 21st Century Edition', published 2004 under ISBN 9781887229180 and ISBN 1887229183.

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