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9780415965484

Advertising and Public Relations Law (Routledge Communication Series)

Advertising and Public Relations Law (Routledge Communication Series)
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  • ISBN-13: 9780415965484
  • ISBN: 0415965489
  • Edition: 2
  • Publication Date: 2010
  • Publisher: Routledge

AUTHOR

Carmen Maye, Roy L. Moore, Erik L. Collins

SUMMARY

Addressing a critical need, this second edition of Advertising and Public Relations Law illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different kinds of speech afforded different levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression.Features include: An overview and synopsis for each chapter Online instructor's guide and test bank Appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the codes of the American Association of Advertising Agencies, the Public Relations Society of American and American BusinessThis second edition includes extended excerpts from major court decisions, photographs, charts, and illustrations, and an overview and synopsis for each chapter. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.Carmen Maye is the author of 'Advertising and Public Relations Law (Routledge Communication Series)', published 2010 under ISBN 9780415965484 and ISBN 0415965489.

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