38370441

9780078028977

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
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  • ISBN-13: 9780078028977
  • ISBN: 0078028973
  • Edition: 10
  • Publication Date: 2014
  • Publisher: McGraw-Hill/Irwin

AUTHOR

George Belch, Michael Belch

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SUMMARY

George Belch is the author of 'Advertising and Promotion: An Integrated Marketing Communications Perspective', published 2014 under ISBN 9780078028977 and ISBN 0078028973.

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