George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journalsBelch, George E. is the author of 'Advertising and Promotion', published 2008 under ISBN 9780073381091 and ISBN 0073381098.