Comments: May have some shelf-wear due to normal use.
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Woods, Gail B.
This text covers the disciplines of advertising and marketing as they pertain to ethnic audiences (primarily African-, Hispanic-, Native-, and Asian-Americans). The book teaches students to understand how the principles of advertising and marketing are applied to ethnic groups. It is designed to instruct by example. Because it is a case study text, students have an opportunity to see how industry experts handle the problems. Not all these case studies will be successful, thereby offering students the opportunity to discuss, analyze, and modify failed campaigns based on their knowledge gained from successful ones.Woods, Gail B. is the author of 'Advertising and Marketing to the New Majority A Case Study Approach' with ISBN 9780534241926 and ISBN 0534241921.
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Book condition guidelines
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Pages are clean and are not marked by notes, highlighting or fold.
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Pages are clean and are not marked by notes, highlighting or folds.
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Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
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All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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