37113261

9781285187815

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
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  • ISBN-13: 9781285187815
  • ISBN: 1285187814
  • Edition: 7
  • Publication Date: 2014
  • Publisher: Cengage Learning

AUTHOR

Thomas O'Guinn, Angeline Close Scheinbaum, Chris Allen, Richard J. Semenik

SUMMARY

Thomas O'Guinn is the author of 'Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)', published 2014 under ISBN 9781285187815 and ISBN 1285187814.

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