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Publication Date: 2008
Publisher: South Western Educational Publishing
Allen, Chris, Semenik, Richard J., O'Guinn, Thomas
This edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads.Allen, Chris is the author of 'Advertising and Integrated Brand Promotion', published 2008 under ISBN 9780324568622 and ISBN 0324568622.