Comments: The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value. Num Pages: 372 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 31. Weight in Grams: 696. . 2010. 2nd Edition. Hardcover. . . . . We ship daily from our Bookshop.
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