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9780470824498

Advanced Brand Management: Managing Brands in a Changing World
Advanced Brand Management: Managing Brands in a Changing World
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  • Comments: The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value. Num Pages: 372 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 31. Weight in Grams: 696. . 2010. 2nd Edition. Hardcover. . . . . We ship daily from our Bookshop.

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  • Comments: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

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  • ISBN-13: 9780470824498
  • ISBN: 0470824492
  • Edition: 2
  • Publication Date:
  • Publisher: Wiley

AUTHOR

SUMMARY

Paul Temporal is the author of 'Advanced Brand Management: Managing Brands in a Changing World', published 2010 under ISBN 9780470824498 and ISBN 0470824492.

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