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9780313278013

Ad Men and Women A Biographical Dictionary of Advertising
Ad Men and Women A Biographical Dictionary of Advertising
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  • ISBN-13: 9780313278013
  • ISBN: 0313278016
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

SUMMARY

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.Applegate, Edd is the author of 'Ad Men and Women A Biographical Dictionary of Advertising' with ISBN 9780313278013 and ISBN 0313278016.

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