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9780073380995

ABC's of Relationship Selling Through Service

ABC's of Relationship Selling Through Service
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  • ISBN-13: 9780073380995
  • ISBN: 0073380997
  • Edition: 10
  • Publication Date: 2008
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Futrell, Charles M.

SUMMARY

ABC's of Relationship Selling, 10/e trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This new edition presents a sales process or system in a logical sequence than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.Futrell, Charles M. is the author of 'ABC's of Relationship Selling Through Service', published 2008 under ISBN 9780073380995 and ISBN 0073380997.

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