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Comments:ALTERNATE EDITION: International Edition. Paperback. Brand New. Different ISBN number and Cover Page but contents similer to US edition , however the end chapter exercises may differ. No CD/Access code with this. Legal to use despite any disclaimer on cover as per US courts. Choose Expedited shipping for 3-5 business days delivery. We can ship to PO Box Addresses
Comments: Very Good copy, cover and pages show light wear from reading and storage. Binding may have light creases. May contain very minimal writing/highlighting or notations, that does not affect the text.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.Ries, Al is the author of '22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand' with ISBN 9780060007737 and ISBN 0060007737.
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Book condition guidelines
New (perfect condition)
Pages are clean and are not marked by notes, highlighting or fold.
Like new (excellent condition)
Pages are clean and are not marked by notes, highlighting or folds.
Very good (good condition)
Pages are intact and may have minimal notes and/or highlighting or folds.
Good (clean condition)
All pages and the cover is intact. The spine may show signs of wear. Pages include notes and/or highlighting.
Acceptable (readable condition)
All pages and the cover is intact. Pages include considerable notes in pen or highlighter, but the text is not obscured.
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