2004 Presidential Campaign A Communication Perspective

Political communication specialists break down the 2004 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from 527 groups to Fahrenheit 9/11, they look at the early campaign period, the nomination process, conventions, social and political contexts, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet. This enlightening book shows why more technology doesn't always mean more effective communication and how we collect political bits of communication that comprise our voting choices, worldviews, and legislative desires. Visit our website for sample chapters!Denton, Robert E., Jr. is the author of '2004 Presidential Campaign A Communication Perspective', published 2005 under ISBN 9780742535701 and ISBN 0742535703.