20365266
9781889379197
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Since 1983 this book has been the standard source for listings and trends within Hispanic media. Part One: U.S. Media Companies includes listings of over 2,900 Hispanic media companies with more than 100 pages of analysis. The directory has sections on: -- Hispanic publications-- Spanish television-- Spanish radio-- Outdoor media-- Online publications-- News and support services-- Publication/distribution companiesIt also includes 1,200 Hispanic newspapers, magazines, journals and other publications. Hispanic publications listed in the 1999 edition boasted a combined circulation of 33 million and combined advertising sales of $572 million.Research from the National Hispanic Media Directory has been used for articles in Ad Age, Adweek, Editor & Publisher, the Los Angeles Times, The Wall Street Journal and more than 400 other publications.Whisler, Kirk is the author of '2000 National Hispanic Media Directory' with ISBN 9781889379197 and ISBN 1889379190.
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