1001 Advertising Tips

1001 Advertising Tips
$3.95 Shipping
List Price
45% Off
You Save

  • Condition: Good
  • Provider: Ergodebooks Contact
  • Provider Rating:
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. 24*7 Customer Service.

   30-day money back guarantee

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
  • ISBN-13: 9782894722817
  • ISBN: 2894722818
  • Publication Date: 2005
  • Publisher: Random House Children's Books


Dupont, Luc


This brilliant Quebec bestseller (now translated into three languages) answers the question "Why does one advertisement succeed and another fail?" Using dozens of examples from actual advertising campaigns and marketing strategies, Luc Dupont lays out important advertising principles that are essential reading for all business managers, advertising directors, designers ... as well as the advertisers who use their services. Written in how-to terms, Dupont explains what works and what doesn't work in advertising. Among the subjects he deals with are how to plan your advertising campaign, how to write advertising copy that sells using the right words and colours, and how to position your products in ads to increase your sales. The original, French-language version of 1001 Advertising Tips has sold over 20,000 copies in Quebec. In February 1999, it became the only Canadian book included in the prestigious Top 100 Advertising and Marketing Books of John Kremer (author of The CompleteDirect Marketing Sourcebook and High-Impact Marketing On A Low-Impact Budget). Among the facts that Luc Dupont unveils: Women look at a photograph of a naked woman longer than men do (they are comparing themselves with the model) On average, people spend 3.2 seconds scanning a page in a magazine, and 4 seconds in a daily newspaper Round products sell better than square ones, particularly if they are intended for women The first year that tobacco advertising was banned from broadcasts, cigarette sales increased by 3% and advertisers saved $70 million in TV advertisingDupont, Luc is the author of '1001 Advertising Tips ', published 2005 under ISBN 9782894722817 and ISBN 2894722818.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, 30-day no-questions-asked return policy, and our price match guarantee, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.