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Principles of Marketing

Principles of Marketing






Edition:  12
Pub Date: 
Publisher:  Prentice Hall
Summary: 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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Product Details
Principles of Marketing

ISBN-13: 9780132390026

ISBN: 0132390027

Edition: 12th

Pub Date:
Publisher: Prentice Hall
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