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Writing for the Mass Media






Publisher:  Prentice Hall PTR
Summary: Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writi...ng ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing.

Stovall, James Glen is the author of Writing for the Mass Media, published under ISBN 9780139720352 and 0139720359. One Writing for the Mass Media textbook is available for sale on ValoreBooks.com, or buy new starting at $651.59.
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ISBN-13: 9780139720352

ISBN: 0139720359

Publisher: Prentice Hall PTR
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