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Writing for the Mass Media

Writing for the Mass Media

Author: 


ISBN-13: 

9780205285648


ISBN: 

0205285643


Edition:  4
Pub Date: 
Publisher:  Allyn & Bacon, Incorporated
Summary: Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful book offers a simple organization, clear writing, abundant exercises, and precise examples that give readers the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writi...ng ( inverted pyramid for print and Web, dramatic writing for broadcast, copy platforms for advertising, and the various writing structures required for public relations ( and covers all major areas of media, including the World Wide Web. For writers interested in media writing. [read more]

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Product Details

ISBN-13: 9780205285648


ISBN: 0205285643


Edition: 4th


Pub Date:
Publisher: Allyn & Bacon, Incorporated
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