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Women's Periodicals in the United States Consumer Magazines
Women's Periodicals in the United States Consumer Magazines
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Women's Periodicals in the United States Consumer Magazines

Author: 


ISBN-13: 

9780313286315


ISBN: 

0313286310


Pub Date: 
Publisher:  Greenwood Publishing Group, Incorporated
Summary: Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different socioeconomic groups. These magazines are a reflection of the needs and interests of women and the place of women in American society. Changes in these magazines mirror the changing interests of women, the increased purchasing power of women, and the willingness... of advertisers and publishers to reach a female audience. This reference book is a guide to women's consumer magazines published in the United States. Included are profiles of 75 magazines read chiefly by women. Each profile discusses the publication history and social context of the magazine and includes bibliographical references and a summary of publication statistics. Some of the magazines included started in the 19th century and are no longer published. Others have been available for more than a century, while some originated in the last decade. An introductory chapter discusses the history of U.S. consumer women's magazines, and a chronology charts their growth from 1784 to the present.

Endres, Kathleen L. is the author of Women's Periodicals in the United States Consumer Magazines, published 1995 under ISBN 9780313286315 and 0313286310. Five hundred twelve Women's Periodicals in the United States Consumer Magazines textbooks are available for sale on ValoreBooks.com, one hundred three used from the cheapest price of $73.85, or buy new starting at $184.74.
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Women's Periodicals in the United States Consumer Magazines

ISBN-13: 9780313286315


ISBN: 0313286310


Pub Date:
Publisher: Greenwood Publishing Group, Incorporated
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