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Pub Date: 
Publisher:  Routledge
Summary: This book looks at the origins and the many contemporary meanings of the virtual. Rob Shields shows how the construction of virtual worlds has a long history. He examines the many forms of faith and hysteria that have surrounded computer technologies in recent years. Moving beyond the technologies themselves he shows how the virtual plays a role in our daily lives at every level. The virtual is also an essential conc...ept needed to manage innovation and risk. It is real but not actual, ideal but not abstract. The virtual, he argues, has become one of the key organizing principles of contemporary society in the public realms of politics, business and consumption as well as in our private lives.

Shields, Rob is the author of Virtual, published 2002 under ISBN 9780415281812 and 0415281814. One hundred four Virtual textbooks are available for sale on ValoreBooks.com, fifty three used from the cheapest price of $7.38, or buy new starting at $35.23.
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ISBN-13: 9780415281812

ISBN: 0415281814

Pub Date:
Publisher: Routledge
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