21931034
9781412987240
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
by Eric E. Haley, Kim Sheehan, Margaret A. (Ann) Morrison, Ronald E. Taylor
31245
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Product details
- ISBN-13: 9781412987240
- ISBN: 1412987245
- Edition: Second Edition
- Publication Date: 2011
- Publisher: SAGE Publications, Inc
AUTHOR
SUMMARY
Eric E. Haley is the author of 'Using Qualitative Research in Advertising: Strategies, Techniques, and Applications', published 2011 under ISBN 9781412987240 and ISBN 1412987245.
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