Understanding Business

Table of Contents: PART One: Business Trends: Cultivating a Business in Diverse, Global Environments Chapter 1: Meeting the Challenge of Today's Dynamic Business Environment Chapter 2: Economics: The Creation and Distribution of Wealth Chapter 3: Competing in Global Markets Chapter 4: Demonstrating Ethical Behavior and Social Responsibility PART TWO: Business Ownership: Starting a Small Business Chapter 5: Forms of Business Ownership Chapter 6: Entrepreneurship and Starting a Small Business PART THREE: Business Management: Empowering Employees to Satisfy Customers Chapter 7: Management, Leadership, and Employee Empowerment Chapter 8: Managing the Move Toward Customer-Driven Business Organizations Chapter 9: Operations Management PART FOUR: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services Chapter 10: Motivating Employees and Building Self-Managed Teams Chapter 11: Human Resource Management: Finding and Keeping the Best Employees Chapter 12: Dealing with Employee-Management Issues and Relationships PART FIVE: Marketing: Developing and Implementing Customer-Oriented Marketing Plans Chapter 13: Marketing: Customer and Stakeholder Relationship Management Chapter 14: Developing and Pricing Products and Services Chapter 15: Distributing Products Efficiently and Competitively: Supply Chain Management Chapter 16: Promoting Products Using Integrated and Interactive Marketing Communication PART SIX: Decision Making: Managing Information Chapter 17: Using Technology to Manage Information Chapter 18: Understanding Financial Information and Accounting PART SEVEN: Managing Financial Resources Chapter 19: Financial Management Chapter 20: Securities Markets: Financing and Investing Opportunities Chapter 21: Understanding Money and Financial Institutions Chapter 22: Managing Personal Finances: Who Wants to Be a Millionaire?Nickels, William G. is the author of 'Understanding Business', published 2002 under ISBN 9780072862782 and ISBN 0072862785.