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The Why of the Buy Consumer Behavior and Fashion Marketing

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Bay, Stefani, Petrizzi, Richard, Gill, Penny

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The Why of the Buy Consumer Behavior and Fashion Marketing, 1stth Edition, ISBN 9781563674563 Own This Book? Sell It
ISBN-13:

9781563674563

ISBN:

1563674564

Edition: 1st Pub Date: 2008
Publisher: Fairchild Books Summary: Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This text addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy.
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Product Details
ISBN-13:

9781563674563


ISBN:

1563674564


Edition: 1st
Pub Date: 2008
Publisher: Fairchild Books

Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This text addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy.

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