30-Day No-Hassle Returns
We guarantee your satisfaction on every purchase or rental with a full refund within 30 days of your purchase date.
Fast Customer Service
If you need help, our friendly customer service team is here to help!
The Best Prices on Textbook Rentals, Guaranteed
You can shop with confidence with the best rental prices at ValoreBooks.com. If you find a lower priced rental, we will match it.

The Mind of the Market

Author: 


ISBN-13: 

9780805078329


ISBN: 

0805078320


Pub Date: 
Publisher:  Holt & Company, Henry
Summary: Bestselling author Michael Shermer explains how evolution shaped the modern economy-and why people are so irrational about money How did we make the leap from ancient hunter-gatherers to modern consumers and traders? Why do people get so emotional and irrational about bottom-line financial and business decisions? Is the capitalist marketplace a sort of Darwinian organism, evolved through natural selection as the fitt...est way to satisfy our needs? In this eye-opening exploration, author and psychologist Michael Shermer uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

Shermer, Michael is the author of The Mind of the Market, published 2007 under ISBN 9780805078329 and 0805078320. Fourteen The Mind of the Market textbooks are available for sale on ValoreBooks.com, nine used from the cheapest price of $0.01, or buy new starting at $1.39.
 [read more]

Marketplace Prices
5 New from $1.39 9 Used from $0.01
  • Used $0.01
  • New $1.39
Price + Shipping
Condition
Details
Recommended
Product Details
The Mind of the Market

ISBN-13: 9780805078329


ISBN: 0805078320


Pub Date:
Publisher: Holt & Company, Henry
ValoreBooks.com is the #1 site for cheap The Mind of the Market rentals, or new and used copies for sale.
Where's My Stuff?
Shipping & Returns