6043200
9781847870018
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Performing the vital task of collecting together those articles that have examined the history of marketing thought, this book includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.Tadajewski, Mark is the author of 'The History of Marketing Thought', published 2007 under ISBN 9781847870018 and ISBN 1847870015.
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