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Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products

Author: 


ISBN-13: 

9780595189939


ISBN: 

0595189938


Pub Date: 
Publisher:  iUniverse, Incorporated
Summary: In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.Filled with examples and insights from successful technology marketers, such... as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally naive. -Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. -Larry Light, President & CEO, Arcature Corporation

Pettis, Chuck is the author of Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products, published 2001 under ISBN 9780595189939 and 0595189938. Five hundred eighty two Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products textbooks are available for sale on ValoreBooks.com, one hundred eighty two used from the cheapest price of $1.13, or buy new starting at $21.21.
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Technobrands How to Create and Use, Brand Identity to Market, Advertise and Sell Technology Products

ISBN-13: 9780595189939


ISBN: 0595189938


Pub Date:
Publisher: iUniverse, Incorporated
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