2075900

9783540018704

Strategic Relationship Marketing

Strategic Relationship Marketing
$25.12
$3.95 Shipping
List Price
$74.95
Discount
66% Off
You Save
$49.83

  • Condition: New
  • Provider: Bookjunction Contact
  • Provider Rating:
    74%
  • Ships From: STERLING HEIGHTS, MI
  • Shipping: Standard
  • Comments: New, US edition. Satisfaction guaranteed!!

seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9783540018704
  • ISBN: 3540018700
  • Edition: 1
  • Publication Date: 2004
  • Publisher: Springer

AUTHOR

Soren Hougaard, Mogens Bjerre

SUMMARY

The authors introduce the main concepts of relationship networks and discuss how to deal with the influence of relationships in the marketing of goods and services. They deal with the subject as a real marketing discipline by integrating economics, institutional factors, behavioural aspects and strategy.Soren Hougaard is the author of 'Strategic Relationship Marketing', published 2004 under ISBN 9783540018704 and ISBN 3540018700.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.