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Strategic Marketing Management Planning, implementation and conrol






Edition:  3
Pub Date: 
Publisher:  Elsevier Science & Technology Books
Summary: The third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? Strategic and marketing analysis * Where do we want to be? Strategic direction and strategy formulation * How might we get there? Strategic choice * Which way is best? Strategic evaluation * How can we ...ensure arrival? Strategic implementation and control The new revised and updated third edition has totally new chapters on The Nature and Role of Competitive Advantage and The Strategic Management of the Expanded Marketing Mix, and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing:- a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Professional Postgraduate Diploma.

Gilligan, Colin is the author of Strategic Marketing Management Planning, implementation and conrol, published 2005 under ISBN 9780750659383 and 0750659386. Two hundred ninety three Strategic Marketing Management Planning, implementation and conrol textbooks are available for sale on ValoreBooks.com, fifty four used from the cheapest price of $21.54, or buy new starting at $70.38.
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Strategic Marketing Management Planning, implementation and conrol

ISBN-13: 9780750659383

ISBN: 0750659386

Edition: 3rd

Pub Date:
Publisher: Elsevier Science & Technology Books
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