Strategic Marketing for Non-profit Organizations
Author:Kotler, Philip, Andreasen, Alan
ISBN-13:
9780131753723
ISBN:
013175372X
Pub Date: 2007
Publisher: Prentice Hall
Summary: Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organizations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
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