Strategic Management With Infotrac Competiveness and Globalization
Author:Hitt, Michael A., Ireland, R. Duane, Hoskisson, Robert E.
ISBN-13:
9780324275285
ISBN:
0324275285
Pub Date: 2004
Publisher: Thomson Learning
Summary: This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
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