Strategic Management - Fred R. David - Hardcover - 5th ed

This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.David, Fred R. is the author of 'Strategic Management - Fred R. David - Hardcover - 5th ed' with ISBN 9780023278617 and ISBN 0023278617.