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Strategic Brand Management
Strategic Brand Management
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Strategic Brand Management

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ISBN-13: 

9780131888593


ISBN: 

0131888595


Edition:  3
Pub Date: 
Publisher:  Prentice Hall
Summary: Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.

Keller, Kevin Lane is the author of Strategic Brand Management, published 2007 under ISBN 9780131888593 and 0131888595. Four hundred sev...enteen Strategic Brand Management textbooks are available for sale on ValoreBooks.com, seventy five used from the cheapest price of $19.63, or buy new starting at $118.83. [read more]

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    All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780131888593-5-0-3 Orders ship the same or next business day. Expedi [more]

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  • by Jennifer

    I learned different ways to brand and it organized them in a clear way for students to read. I felt it was easy to study this text and separated the chapters well when it came time for tests.

    I would say this book is at the top of my ratings compared to other books!

    read more
Product Details
Strategic Brand Management

ISBN-13: 9780131888593


ISBN: 0131888595


Edition: 3rd


Pub Date:
Publisher: Prentice Hall
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