Strategic Brand Management
Author:Keller, Kevin Lane
ISBN-13:
9780131888593
ISBN:
0131888595
Edition: 3
Pub Date: 2007
Publisher: Prentice Hall
Summary: Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
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ISBN-13:
ISBN:
Edition: 3rd
Pub Date: 2007
Publisher: Prentice Hall
9780131888593
ISBN:
0131888595
Edition: 3rd
Pub Date: 2007
Publisher: Prentice Hall
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