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Strategic Brand Management (3rd Edition)


1 Customer Product Review




Edition:  3
Pub Date: 
Publisher:  Prentice Hall
Summary: Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.

Kevin Lane Keller is the author of Strategic Brand Management (3rd Edition), published 2007 under ISBN 9780131888593 and 0131888595. Twe...nty eight Strategic Brand Management (3rd Edition) textbooks are available for sale on ValoreBooks.com, five used from the cheapest price of $16.85, or buy new starting at $75.28. [read more]

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  • by Jennifer

    I learned different ways to brand and it organized them in a clear way for students to read. I felt it was easy to study this text and separated the chapters well when it came time for tests.

    I would say this book is at the top of my ratings compared to other books!

    read more
Product Details
Strategic Brand Management (3rd Edition)

ISBN-13: 9780131888593

ISBN: 0131888595

Edition: 3rd

Pub Date:
Publisher: Prentice Hall
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