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Sports Marketing A Strategic Perspective
Sports Marketing A Strategic Perspective
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Sports Marketing A Strategic Perspective
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Sports Marketing A Strategic Perspective

Author: 


ISBN-13: 

9780132285353


ISBN: 

0132285355


Pub Date: 
Publisher:  Prentice Hall
Summary: Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

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Product Details
ISBN-13:

9780132285353


ISBN:

0132285355


Pub Date:
Publisher: Prentice Hall
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