Sports Marketing A Strategic Perspective
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Publisher: Prentice Hall Summary: Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
9780132285353
ISBN:0132285355
Pub Date: 2008Publisher: Prentice Hall Summary: Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
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Product Details
ISBN-13:
ISBN:
Pub Date: 2008
Publisher: Prentice Hall
9780132285353
ISBN:
0132285355
Pub Date: 2008
Publisher: Prentice Hall
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
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