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Sports Marketing A Strategic Perspective
Sports Marketing A Strategic Perspective
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Sports Marketing A Strategic Perspective

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ISBN-13: 

9780132285353


ISBN: 

0132285355


Pub Date: 
Publisher:  Prentice Hall
Summary: Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

Shank, Matthew D. is the author of Sports Marketing A Strategic Perspective, published 2008 under ISBN 9780132285353 and 0132285355. Five hundred seventy Sports Mark...eting A Strategic Perspective textbooks are available for sale on ValoreBooks.com, one hundred fifty three used from the cheapest price of $60.34, or buy new starting at $125.00. [read more]

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Customer Product Reviews
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Average Customer Review
(2 customer reviews)
  • by Shey

    It was a very informative textbook. One of the better textbooks I have owned in college.

    The true meaning of "Sports Marketing". I learned that there are many different tools used in marketing for sports than business.

    read more
  • by Jasmine

    This book was an easy read. I am not one to follow sports, this book introduced me to the business side of sports. It was very informative I have learned a lot.

    The class in which required this book was Sports Marketing, the class set up allowed students to learn about the business side of sports while learning about historic players...

    read more
Product Details
Sports Marketing A Strategic Perspective

ISBN-13: 9780132285353


ISBN: 0132285355


Pub Date:
Publisher: Prentice Hall
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