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Sports Marketing A Strategic Perspective

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Shank, Matthew D.

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Sports Marketing A Strategic Perspective, ISBN 9780132285353 Own This Book? Sell It
ISBN-13:

9780132285353

ISBN:

0132285355

Pub Date: 2008
Publisher: Prentice Hall Summary: Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
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Product Details
ISBN-13:

9780132285353


ISBN:

0132285355


Pub Date: 2008
Publisher: Prentice Hall

Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

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