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9780132285353

Sports Marketing: A Strategic Perspective (4th Edition)
Sports Marketing: A Strategic Perspective (4th Edition)
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  • ISBN-13: 9780132285353
  • ISBN: 0132285355
  • Edition: 4
  • Publication Date:
  • Publisher: Prentice Hall

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SUMMARY

Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.Matthew D Shank is the author of 'Sports Marketing: A Strategic Perspective (4th Edition)', published 2008 under ISBN 9780132285353 and ISBN 0132285355.

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