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Sports Marketing: A Strategic Perspective (4th Edition)
Sports Marketing: A Strategic Perspective (4th Edition)
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Sports Marketing: A Strategic Perspective (4th Edition)

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ISBN-13: 

9780132285353


ISBN: 

0132285355


Edition:  4
Pub Date: 
Publisher:  Prentice Hall
Summary: Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

Matthew D Shank is the author of Sports Marketing: A Strategic Perspective (4th Edition), published 2008 under ISBN 9780132285353 and 0132285355. Two hundred ninetee...n Sports Marketing: A Strategic Perspective (4th Edition) textbooks are available for sale on ValoreBooks.com, forty six used from the cheapest price of $20.97, or buy new starting at $96.69. [read more]

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Average Customer Review
(2 customer reviews)
  • by Shey

    It was a very informative textbook. One of the better textbooks I have owned in college.

    The true meaning of "Sports Marketing". I learned that there are many different tools used in marketing for sports than business.

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  • by Jasmine

    This book was an easy read. I am not one to follow sports, this book introduced me to the business side of sports. It was very informative I have learned a lot.

    The class in which required this book was Sports Marketing, the class set up allowed students to learn about the business side of sports while learning about historic players...

    read more
Product Details
Sports Marketing: A Strategic Perspective (4th Edition)

ISBN-13: 9780132285353


ISBN: 0132285355


Edition: 4th


Pub Date:
Publisher: Prentice Hall
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