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Sports and Entertainment Marketing

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Kaser, Ken, Oelkers, Dotty B.

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Sports and Entertainment Marketing, 3rdth Edition, ISBN 9780538445146 Own This Book? Sell It
ISBN-13:

9780538445146

ISBN:

0538445149

Edition: 3rd Pub Date: 2007
Publisher: Thomson Learning College Summary: SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
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Product Details
ISBN-13:

9780538445146


ISBN:

0538445149


Edition: 3rd
Pub Date: 2007
Publisher: Thomson Learning College

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

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