21931022

9781412981491

Social Marketing: Influencing Behaviors for Good

Social Marketing: Influencing Behaviors for Good
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  • ISBN-13: 9781412981491
  • ISBN: 1412981492
  • Edition: Fourth Edition
  • Publication Date: 2011
  • Publisher: SAGE Publications, Inc

AUTHOR

Philip A. Kotler, Nancy R. Lee

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SUMMARY

Philip A. Kotler is the author of 'Social Marketing: Influencing Behaviors for Good', published 2011 under ISBN 9781412981491 and ISBN 1412981492.

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