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Social Marketing: Influencing Behaviors for Good

Author: 


ISBN-13: 

9781412956475


ISBN: 

1412956471


Edition:  3
Pub Date: 
Publisher:  SAGE Publications
Summary: This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.

Kotler, Philip is the author of Social Marketing: Influencing Behaviors for Good, published 2007 under ISBN 9781412956475 and 1412956471. Ninety seven Social Marketing: Influencing Behaviors for Good textboo...ks are available for sale on ValoreBooks.com, fifty four used from the cheapest price of $2.44, or buy new starting at $9.75. [read more]

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Social Marketing: Influencing Behaviors for Good

ISBN-13: 9781412956475


ISBN: 1412956471


Edition: 3rd


Pub Date:
Publisher: SAGE Publications
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