Social Marketing: Influencing Behaviors for Good
Author:Kotler, Philip, Lee, Nancy R.
ISBN-13:
9781412956475
ISBN:
1412956471
Edition: 3
Pub Date: 2007
Publisher: SAGE Publications
Summary: This textbook examines how social marketing can be used as a strategy for changing behaviour. It highlights successful social change campaigns and provides the framework for using the full marketing mix.
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Product Details
ISBN-13:
ISBN:
Edition: 3rd
Pub Date: 2007
Publisher: SAGE Publications
9781412956475
ISBN:
1412956471
Edition: 3rd
Pub Date: 2007
Publisher: SAGE Publications
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