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Small Business Management: Launching and Growing an Entire Venture
Small Business Management: Launching and Growing an Entire Venture
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Small Business Management: Launching and Growing an Entire Venture

Author: 


ISBN-13: 

9780324569728


ISBN: 

0324569726


Edition:  14
Pub Date: 
Publisher:  Thomson South-Western
Summary: Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business manage...ment, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.

Longenecker, Justin G. is the author of Small Business Management: Launching and Growing an Entire Venture, published 2007 under ISBN 9780324569728 and 0324569726. One hundred thirty three Small Business Management: Launching and Growing an Entire Venture textbooks are available for sale on ValoreBooks.com, twelve used from the cheapest price of $4.94, or buy new starting at $69.09.
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Small Business Management: Launching and Growing an Entire Venture

ISBN-13: 9780324569728


ISBN: 0324569726


Edition: 14th


Pub Date:
Publisher: Thomson South-Western
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