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Small Business Management Entrepreneurship And Beyond
Small Business Management Entrepreneurship And Beyond
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Small Business Management Entrepreneurship And Beyond

Author: 


ISBN-13: 

9780618507252


ISBN: 

0618507256


Edition:  3
Pub Date: 
Publisher:  Houghton Mifflin College Div
Summary: Hatten provides a balanced introduction to both entrepreneurship and small business management before turning his focus toward achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text, and the Third Edition features an increased emphasis on small business ownership by women ...and minority groups. Additional coverage is given to the new Small Business Administration size standards, creating a personalized business plan, and e-commerce. "New! "A full chapter is devoted to creating a business plan. Two complete plans written by undergraduate students appear in the text--one designed for a service business, the other for a retail establishment. Electronic Business Plan Templates are also available online. "New! ""What Would You Do" exercises provide realistic opportunities for students to think critically and realistically. "New! ""Profile in Entrepreneurship" boxes spotlight individuals who' ve created new products and businesses. "New! "Eduspace course management system. "New! "Coverage of small business ownership by women and minority groups has been increased throughout the text "New! "End of chapter questions ("Comprehension Checks") have been added to each chapter. Author created supplements including the Instructors Resource Manual, Test Bank and PowerPoint slides, ensure seamless integration of the text and teaching resources. A shorter length accommodates one semester courses without sacrificing important topics.

Hatten, Timothy S. is the author of Small Business Management Entrepreneurship And Beyond, published 2005 under ISBN 9780618507252 and 0618507256. One hundred nineteen Small Business Management Entrepreneurship And Beyond textbooks are available for sale on ValoreBooks.com, nineteen used from the cheapest price of $0.01, or buy new starting at $21.71.
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Small Business Management Entrepreneurship And Beyond

ISBN-13: 9780618507252


ISBN: 0618507256


Edition: 3rd


Pub Date:
Publisher: Houghton Mifflin College Div
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