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Services Marketing People, Technology, Strategy

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Lovelock, Christopher, Wirtz, Jochen

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Services Marketing People, Technology, Strategy, 5thth Edition, ISBN 9780131138650 Own This Book? Sell It
ISBN-13:

9780131138650

ISBN:

0131138650

Edition: 5th Pub Date: 2003
Publisher: Prentice Hall PTR Summary: TEXTBOOK CASEBOOK READER Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing. WHAT'S INSIDE A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and t [read more]
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Product Details
ISBN-13:

9780131138650


ISBN:

0131138650


Edition: 5th
Pub Date: 2003
Publisher: Prentice Hall PTR

TEXTBOOK CASEBOOK READER Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing. WHAT'S INSIDE A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and the balance are copyright post-2000. Eight current readings from leading thinkers in the field. Practical management applications reinforced by current examples.

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