Services Marketing People, Technology, Strategy
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little or no noticeable
damage. Unbeatable
customer service, and we
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little or no noticeable
damage. Unbeatable
customer serv... [more] Book is lightly used with
little or no noticeable
damage. Unbeatable
customer service, and we
usually ship the same or
next day. Over one million
satisfied customers! [less]
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Publisher: Prentice Hall PTR Summary: TEXTBOOK CASEBOOK READER Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing. WHAT'S INSIDE A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and t [read more]
9780131138650
ISBN:0131138650
Edition: 5th Pub Date: 2003Publisher: Prentice Hall PTR Summary: TEXTBOOK CASEBOOK READER Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing. WHAT'S INSIDE A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and t [read more]
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Product Details
ISBN-13:
ISBN:
Edition: 5th
Pub Date: 2003
Publisher: Prentice Hall PTR
9780131138650
ISBN:
0131138650
Edition: 5th
Pub Date: 2003
Publisher: Prentice Hall PTR
TEXTBOOK CASEBOOK READER Christopher Lovelock and Jochen Wirtz have worked together closely as co-authors to undertake a significant revision, restructuring, and updating of Services Marketing. WHAT'S INSIDE A new fifteen-chapter organization that reflects the nature of what today's service marketers do in the real world Seventeen exciting classroom-tested cases of different lengths, of which half are brand new and the balance are copyright post-2000. Eight current readings from leading thinkers in the field. Practical management applications reinforced by current examples.
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